What a misnomer! Simply because something is not initially used, it should not be considered “dead.” That is certainly true for deadstock fabric in this age of rising concerns for the environment and the role the fashion industry plays.
First, what is it? Deadstock fabric is surplus, leftover, and offcuts from a fabric mill or fashion house. With a growing concern for the environment, it is encouraging to see small businesses, designers, and others using it rather than purchasing new.
There are several wonderful benefits to using deadstock fabrics as a “new” stock and here are the top four:
- Reduces textile waste: Using deadstock is a way to curb waste. Many textiles are simply discarded even though they are of high quality and still have a useful life. Giving a chance for a second life ensures that there will be less thrown away, which means less landfill waste and incineration.
2. Reduces the emission of greenhouse gases: With less demand for new fabric, designers and shops can acquire these textiles as an alternative to new ones. Less energy and resources needed to produce new textiles means a reduction in greenhouse gas emissions. This helps to reduce the demand for new fabric production.
3. Provides economic savings: These fabrics often have discounts and are usually cheaper than new fabrics. This allows savings and helps to promote business profitability.
4. Promotes sustainability: Using deadstock fabric is a statement for sustainability by not using new fabric.